WHY WE EXIST
Before Denimotto, our founder commuted 30 minutes each way on a 2014 Ducati
Monster. Every morning, the same problem: leather jacket and textile riding pants
kept him protected, but he had to change at work — and
the gear was hot, heavy, and obvious.
The market in 2018 had two real options: traditional Kevlar jeans from established UK
and European brands that were technically protected but cost €350 and shipped
slowly, or cheap "Kevlar-style" jeans from unknown brands with no actual
certification. Nothing in between. Nothing made for the daily rider.
We started Denimotto to fill that gap: AAA-rated protection, fair pricing, made-to-
order sizing, sold direct from a small workshop. We're still small — by design.
THE WORKSHOP TODAY
Our pieces are cut and sewn in a small workshop with eight full-time tailors and
pattern makers. We don't outsource construction. We don't manufacture at scale.
Every Denimotto garment is built in production runs of 30–80 pieces — small enough
that a single tailor sees the same piece from cut to finishing.
Materials are sourced directly: Cone Mills for the denim, DuPont for the Kevlar lining,
YKK for hardware. We don't substitute these for cheaper alternatives — they're the
choice that drives most of our material cost and most of why the gear actually works.
THE TIMELINE
FOUNDED
First pair of Kevlar jeans made in a Belgrade apartment. 12 pieces in the first run, all to friends and one local club.
FIRST PROPER WORKSHOP
Moved into a 200m² workshop. Hired the first three tailors. Built the first vest line. Sold 400 pieces that year.
EN 17092 CERTIFICATION
Submitted the riding jean line to Centexbel for independent testing. Received AAA-class certification on three product lines.
WOMEN'S LINE LAUNCHED
After three years of male riders bringing their partners in for fittings, we built the women's collection from the ground up — patterns cut for women's frame, not men's shrunk down.
CUSTOM MADE-TO-ORDER
Opened up made-to-order on the full line. Now ~15% of our annual production. Clubs and groups make up half of custom orders.
TODAY
Eight tailors, 64 SKUs across men's and women's, customers in 47 countries. Still selling direct, still small by design.
WHAT WE DON'T DO
- We don't sell wholesale through department stores. You buy from us, direct.
- We don't run constant 40%-off-everything sales. The discounts you see are clearance on previous seasons.
- We don't manufacture in China — not as a marketing point, but because our small runs don't make sense for large factories.
- We don't sponsor influencers or pay for product placement. The reviews you see are from people who bought the gear.
- We don't make non-protected denim. If a piece is in our line, it's tested and protected.
WHAT WE BELIEVE ABOUT GEAR
Gear shouldn't look like gear. It should look like the thing you'd wear anyway — and
then it should keep you in one piece when the day decides otherwise. That's our brief.
We don't think every rider should wear our denim. But we think every rider should
wear Order custom made-to-order , and we've built our pieces for the riders who would
otherwise wear cotton jeans.
— The Workshop, 2026
TALK TO A REAL HUMAN?
The workshop is one email away. support@denimotto.comand a real tailor or
designer responds — usually within 24 hours, often same-day. We don't have a chat
bot. We don't outsource customer support.